The Comprehension and Miscomprehension of Print Communication
Autor:
Routledge
Verlag:
Routledge
Sprache:
English
"While there is room for quibbling on some points, the fact is that this study represents the best empirical evidence currently available on the comprehension of printed advertising and editorial content. It provides a baseline of sorts against which to work in succeeding research."—Publishers' Auxilliary"This is not simply another study of television commercials. For the first time we have a broad-based comparative study, measuring the comprehension and miscomprehension of television commercials, local and network news shows, popular adventure series, serial-type mystery shows, and public service announcements."—Alfred J. SeamanGraduate School of Business Administration, NYU
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ISBN
978-0-805-80143-9
EAN
9780805801439
Erscheinungsjahr
11/12/1987
Verlag
Routledge
Author
Jacoby, Jacob;Jacoby, Tim;Hoyer, Wayne D.
Sprache
English
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