Electronic Word of Mouth (eWOM) in the Marketing Context
A State of the Art Analysis and Future Directions
Autor:
Springer Nature EN
Verlag:
Springer Nature EN
Sprache:
English
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Untertitel
A State of the Art Analysis and Future Directions
ISBN
978-3-319-52458-0
EAN
9783319524580
Erscheinungsjahr
2/22/2017
Edition
17001 A. 1st edition 2017
Verlag
Springer Nature EN
Author
Ismagilova, Elvira;Dwivedi, Yogesh K.;Slade, Emma;Williams, Michael D.
Sprache
English
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