Fashion Branding and Consumer Behaviors
Scientific Models
Autor:
Springer New York;Springer Us
Verlag:
Springer New York;Springer Us
Sprache:
English
From the book reviews:“It illustrates the increasing amount of scholarly research being conducted in this important area, and Choi makes a nice call for future research on the topic of consumer welfare. … Fashion Branding and Consumer Behaviors: Scientific Models is a book best suited for marketing and consumer psychology graduate courses … .” (Andrew M. Kaikati, PsycCRITIQUES, Vol. 59 (48), December, 2014)“This book truly gives a complete and well-delivered overview of the process of fashion branding. … The author writing style is easy to follow and well-developed. … The layout of the text is great, and the cover and packaging is very attractive. … I would recommend this book to anyone studying the fashion industry, especially those who want to understand the failures and triumphs of certain brands and how to use branding in a social and business context.” (Inspire and Action Blog, inspireandaction.wordpress.com, March, 2014)
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Untertitel
Scientific Models
ISBN
978-1-493-90276-7
EAN
9781493902767
Erscheinungsjahr
1/31/2014
Edition
2014
Verlag
Springer New York;Springer Us
Sprache
English
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