Entwicklung eines Modells zur zielgruppen- und phasengerechten Einführung von Innovationen und Planung von Marketing-Aktivitäten

Einführung in die DIAS-Matrix - Die Deep Impact Advertising Strategy

"Co-parenting well requires ex-spouses to, at least on occasion, be in the same room together and communicate. So, why doesn't therapy facilitate this? That's the question Dr. Jeppsen asks in her innovative attachment-based approach to therapy with co-parents. Even in an environment of hurt and distrust, her approach helps co-parents find common ground to better raise their children. In this book, therapists gain practical session outlines and guidance for in-session discussion topics and detailed clinical procedures for working with clients. What children gain is a Mom and a Dad. I highly recommend it."Ron L. Deal, LMFT, LPC, president of Smart Stepfamilies and bestselling author of The Smart Stepfamily: 7 Steps to a Healthy Family　

"Dr. Jeppsen’s co-parenting program is an essential part of my work representing children in high conflict custody cases. These children need their parents to get better. Dr. Jeppsen’s work has helped hundreds of children in Arkansas, but she is just one person. I am so thankful that the reach of Dr. Jeppson’s co-parenting therapy model is expanding and that many more children will benefit from her work and vision."Hadley M. Hindmarsh, attorney ad litem

A Manual for Therapists

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Praise for the last edition 
'The authors have worked hard to update their book and have placed considerable emphasis on incorporating perspectives and examples from a wide variety of countries. I have used this book and found it to be very cohesive; students will find the text comprehensive and easy to follow.' - Henny Darroch, University of Otago
'It is very rare that a single text effectively provides a comprehensive coverage of both macro and micro issues in international marketing. These authors have done an excellent job of developing a framework that admiringly integrates both these perspectives. The practical examples that effectively illustrate the concepts are impressive, as is the breadth of industries covered in the discussions and the way each chapter provides a rich collection of concepts and strategies. I would particularly applaud the extensive coverage of the cultural aspects of marketing strategies in multiple chapters. This book is a must for all aspiring managers, who want to meet international marketing challenges successfully, in a rapidly evolving business context.' - Durairaj Maheswaran, Stern Research Professor of Marketing, Stern School of Business
'This fourth edition is a comprehensive and highly readable international marketing text that will work very well in both undergraduate and graduate classes. Treatment of cutting-edge issues such as trade distortions, global branding, and pricing/financing is particularly strong. In addition, introductory chapters such as those on trade, culture, and marketing research provide students with an excellent foundation for understanding the managerial issues that follow. Finally, recent research results, coupled with current real world examples and end-of-chapter cases, provide ample material for in-class discussion. Overall, this is an excellent text that keeps getting better with each new edition.' -</STR

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International Marketing

A joyous and playful celebration of wonderful grandads and the love they have for their grandchildren. The perfect gift for all the generations

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Knowledge and the Law

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’His non -volitional account is developed by considering one of the most compelling arguments in favour of trying as willing...’  Bibliographie de La Philosophie  '...Cleveland provides thorough discussion and criticism of important volitionist arguments...' The Philosophical Review

An Essay in the Philosophy of Mind

Trying Without Willing

Memoria Histórico-Crítica del Célebre Combate Naval y Victoria de Lepanto

Strategien des Umgangs mit der gesellschaftlichen Realität im Werk vonHans Haacke, K. H. Hödicke, Matt Mullican und Werner Tübke

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Counseling Women in Prison

"No author can match George Engelhard’s oeuvre in the use of Rasch models for rater-mediated performance assessments. This latest volume, with Stefanie Wind, draws on a broad background of measurement theory, philosophy and test standards to focus invariant measurement – the crucial next step in measurement practice. This will be my go-to reference text." - Trevor G. Bond, James Cook University, Australia 
"This is an accessible and comprehensive treatment on the use of ratings for measurement purposes. The authors are trusted sources who are active in the field and that practical knowledge and experience shows in their writing." – Jonathan Templin, University of Kansas, USA

Rasch Models for Rater-Mediated Assessments

Invariant Measurement with Raters and Rating Scales

Indigeneity, Blackness, and the Promise of Universality

Solidarity and the Palestinian Cause

'This brilliant book breaks new ground by addressing an often overlooked subject - how work in our new economy acts as a persistent stressor with both physical and mental health ramifications. The authors examine the occupational safety and health risks associated with chronic job insecurity and precarious employment, and take important steps toward identifying positive solutions to them.' Susan Bisom-Rapp, Professor of Law, Thomas Jefferson School of Law, USA  'This book sheds light on the occupational health and safety concerns of vulnerable workers, who are often employed in high-risk sectors, reporting poor health and being more prone to occupational diseases and injuries. It covers migrant workers, a particularly relevant group as migration is likely to keep on increasing and research is needed on the links between occupational health and safety, working conditions and health of migrant workers.' Xabier Irastorza, Project Officer, Prevention and Research Unit, European Agency for Safety and Health at Work, EU-OSHA

Health, Safety and Well-being

Vulnerable Workers

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The Bristol Orphan Houses, Ashley Down

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»Intellektuell brillant, ungeheuer
facettenreich und quellengesättigt.
«Edgar Wolfrum, Damals

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»Ein eindrücklicher historischer Roman.«

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Einführung in die DIAS-Matrix - Die Deep Impact Advertising Strategy

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