The Battle for Europe

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"Building and maintaining a championship culture is foundational to sustained excellence. Organizational culture must be a strategic initiative that is reinforced daily. The Sports Playbook provides the roadmap to creating the culture you desire" - Rob Mullens, University of Oregon Athletic Director 

"When your culture leads to your best player being your hardest worker then you truly have something special. That doesn’t happen by accident. It happens because you follow the process outlined in this book!" - Maurice "Mo" Kelly, VP of Player Engagement, Seattle Seahawks 

"The Playbook is a fascinating look at the structures and strategies that produce consistent success. By using real-world examples to bring their concepts to life, Gordon, Furlong and Pendleton have developed an incredible resource for any organization that's serious about optimizing their performance." - Ian Dobson, 2008 US Olympian and High Performance Running Coach 

"Every leader – whether in sports, business or at home – strives for consistent success. With The Sports Playbook, Gordon, Furlong, and Pendleton have taken the lessons learned from the most successful teams and leaders, and created an easy-to-follow blueprint. I wish this book had been written years ago." - Frances Traisman, Vice President of Sales, Seattle Mariners 

"A culture of success is what permeates throughout winning organizations and Gordon, Furlong, and Pendleton hit the mark with this book. Every major league organization is trying to build and cultivate this culture of success, leading to consistent results year in and year out. I’ve been fortunate from 20 years of working with the Atlanta Braves, Cleveland Indians and the Pittsburgh Pirates to see great examples of how strong leadership can develop, transform and shape an organization’s culture, hereby creating buy-in among front office staff, coaches and players." - Tyrone Brooks, Senior Director, Front Office and Field Staff Diversity Pipeline Program, Office of the Commissioner of Baseball, Major League Baseball
"To me, culture is everything. Culture is bigger than the individual, greater than the team, and more important than a single performance. It is what attracts the right players to our program. Culture sets the foundation and provides the opportunity for sustained success. Gordon, Furlong, and Pendleton have a deep understanding of how teams and organizations become and remain successful. The Sports Playbook clearly outlines what’s necessary to sustain the championship culture that every coach desires." - Ria Scott, University of Oregon Women’s Golf Coach 

"Few books are written which give you the "how to" about working with people effectively in the sporting environment. Sport is unique to every other environment. We are aspiring to not just strike success once, but to create sustained high performance despite changes in personnel and in conditions which are never the same. This book gives you more than just great stories and metaphors. As a multiple Olympic Medalist, Coach and someone who works in elite sport, I highly recommend this book to any coach who wants to gain a competitive advantage which cannot be copied by their competitors." - Bo Hanson, 4x Olympian, 3x Olympic Medalist, Performance Consultant at Athlete Assessments

"A strong culture is a source of sustainable competitive advantage. It is a controllable, and can be created; Gordon, Furlong, and Pendleton have built a compelling roadmap for doing so that is easily implemented by any team – athletic, business, or otherwise." - Jennifer Baker, Senior Associate Director of Athletics, The Johns Hopkins University, Co-Founder, Athletics Leadership Consulting 
"What can the business world learn from some of the most successful sports teams in history? Taking a deep dive into the into the inner workings of these high-functioning organizations, the authors’ research allows readers to come away with insights and actionable practices with real world applicability. This Playbook gives leaders in all walks of life the tools necessary to create a championship culture within their own teams." - Jason Belzer, President - GAME, Inc. 　
"As a sports lawyer who represents athletes, I see firsthand the importance of team culture and how it affects players one way or the other. A positive winning team culture leads to better decision-making by players who understand that "doing the right thing" is expected. A negative losing team culture leads to worse decision-making by players who do the "wrong thing" leading the team into disarray. The difference between athletes who win both on the field and in life and those who lose is often what surrounds them. The Sports Playbook provides a blueprint for how to create a positive winning sports organization and team culture." - Paul Greene, Global Sports Advocates

Building Teams that Outperform, Year after Year

The Sports Playbook

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The Battle for Europe

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