Analyzing Consumer Response to Innovation: The Concept of Preference Inertia
Autor:
Creative Media Partners, LLC
Verlag:
Creative Media Partners, LLC
Sprache:
English
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ISBN
978-1-340-28547-0
EAN
9781340285470
Erscheinungsjahr
8/25/2015
Verlag
Creative Media Partners, LLC
Author
Neslin, Scott A.
Sprache
English
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