The Paradigm Shift in Advertising: Moving from Traditional to Digital
An Integrated Approach to Understand the Changes in Advertising Communication Balancing Both Traditional and Digital
Autor:
LAP Lambert Academic Publishing
Verlag:
LAP Lambert Academic Publishing
Sprache:
English
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Untertitel
An Integrated Approach to Understand the Changes in Advertising Communication Balancing Both Traditional and Digital
ISBN
978-6-204-98657-9
EAN
9786204986579
Erscheinungsjahr
7/28/2022
Verlag
LAP Lambert Academic Publishing
Author
Sharma, Anvesha
Sprache
English
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