In the Enemy's Camp

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Through a practical lens, Rhine and Pension provide the reader with a clear understanding on marketing and engagement.  The text covers a complete range of topics fundamental to the four Ps of marketing to the four Es of engagement. This invaluable resource is not only effective for performing arts administrators, but also business and management students, liberal arts students, and anyone enrolled in a leadership program. Their theoretical approach emphasizes a
review of nonprofit arts, as well as useful steps an organization might take to increase its visibility and appeal.

A Practical Approach for the 21st Century

How to Market the Arts

In the Enemy's Camp

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