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"An informed and enthusiastic guide to the new collaborative creativity."&#8212;Times (London)"A welcome and well-written corporate playbook for confusing times."&#8212;BusinessWeek"An engaging mix of business, sociology, organizational theory, and technology writing and fits the mold of Malcolm Gladwell&#8217;s perennial bestseller, The Tipping Point."&#8212;Newsweek&#8220;While small groups have often been the foundation of great performance&#8212;think SWAT teams and Skunk Works&#8212;Jeff Howe has made the compelling case for the power of far larger communities of interest. He shows in Crowdsourcing&#8212;with rich illustrations from Google and InnoCentive to Threadless and Wikipedia&#8212;that the right community with the right incentives can often invent, write, and run research and business initiatives more effectively and less expensively than traditional enterprise.&#8221;&#8212;Michael Useem, professor of management and director of the Leadership Center at the Wharton School, University of Pennsylvania, and author of The Go Point: When It&#8217;s Time to Decide and The Leadership Moment&#8220;Beyond the wisdom of crowds is the work of crowds, a powerful and transformative source of creativity and an economic engine that defies traditional rules. Jeff Howe&#8217;s guide to crowdsourcing&#8212;to use his perfect coinage&#8212;is insightful, fun, and indispensable to those who want to understand, or participate in, this amazing phenomenon.&#8221; &#8212;Steven Levy, author of Hackers and The Perfect Thing &#8220;Jeff Howe has captured a complex and vital change in the business landscape: in the next few years, your customers could become your collaborators, or your competitors. His ability to weave story and strategy together makes Crowdsourcing a readable and indispensable guide to this new world.&#8221;&#8212;Clay Shirky, author of Here Comes Everybody

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The Geste of Duke Jocelyn

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