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Sozialbegleitung von psychisch Erkrankten

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&ldquo;A standout&hellip;brimming with smart observations and fresh insights into Ford&rsquo;s success.&rdquo; &ndash;Alex Taylor, Fortune&#160;&ldquo;Fly-on-the-wall accounts of Mulally negotiating deals and Ford overcoming challenges from the inside and outside&hellip;A paean to the ingenuity, grit and optimism that once defined American industry and to capitalism played with government on the sidelines.&rdquo; &ndash;Reuters&#160;&ldquo;A compelling narrative that reads more like a thriller than a business book.&rdquo; &ndash;New York Times&#160;&ldquo;A must-read.&rdquo; &ndash;Huffington Post&#160;&ldquo;A fascinating read for anyone who follows the car industry.&rdquo; &ndash;Financial Times&ldquo;A Detroit News journalist&rsquo;s in-the-room account of the resurrection of America&rsquo;s most storied car company&hellip;With colorful anecdotes, sharp character sketches, telling details and a firm understanding of the industry, Hoffman fleshes out every aspect of this tale, reminding us of the hard work, tension, and high-stakes drama that preceded the successful result.&rdquo; &mdash;Kirkus&ldquo;Bryce Hoffman has done a stellar job of capturing the Ford story&mdash;and more to the point showing us how Mulally did it.&#160; American Icon is a story of leadership that offers valuable lessons for organizations of all sizes.&rdquo; &mdash;Lee Iacocca&ldquo;Bryce G. Hoffman&rsquo;s American Icon brilliantly recounts the Lazarus-like resurgence of the Ford Motor Company under the bold and inspiring leadership of CEO Alan Mulally. Hoffman, one of America&rsquo;s best auto industry reporters, has written a timely book about the relevance of Ford that serves as a larger metaphor for America at large. Highly recommend!&rdquo; &mdash;Douglas Brinkley, professor of history, Rice University, and author of Wheels for the World: Henry Ford, His Company, and a Century of Progress&#160;&ldquo;Bryce Hoffman has written a riveting tome based on deep insider information about the resurrection of the Ford Motor Company from a near death experience and the establishment of a business model that promises to be a prototype for large organizations of all types. It features the transformation from a top-down style of leadership to that of a coach led by CEO Alan Mulally whose focus is the team, the team, the team.&rdquo; &mdash;David E. Cole, chairman emeritus, Center for Automotive Research&#160;&ldquo;From the precipitous demise of an American icon through decades of infighting and self-destructive management to a turnaround not only financial but also in terms of forging the foundation of a new, healthy culture, this book reads like an un-put-downable novel. Bryce Hoffman&rsquo;s amazing inside access tells the story of how Alan Mullally built on Henry Ford&rsquo;s own management principles&mdash;which quickly got lost in the company&mdash;and created one company, with one purpose and a passion for product and customers. A great story.&rdquo; &mdash;Jeffrey Liker, professor, University of Michigan, and author of The Toyota Way&ldquo;Amazing.&#160;I would give Alan Mulally&#160;twelve D&rsquo;s for his work at Ford, for Discipline, Data, Daring, Determination, Design, Direction, Decisiveness, Delivery, Doubt-Free, Debt Free, Downsizing, and of course, Dearborn.&#160; I thought I was disciplined until I read how Mulally worked. Bryce is a gifted writer, and American Icon is both educational and entertaining.&#160; Most telling of all&mdash;I learned from reading this book.&rdquo; &mdash;Lee&#160;Cockerell, former Executive Vice President, Walt Disney World Resort, and author of Creating Magic&#160;&ldquo;After decades of stories about the failure of America&rsquo;s traditional industries to meet world competition, it is heartening to encounter a signal success. But Bryce Hoffman&rsquo;s rendering of how Alan Mulally reversed the fortunes of Ford Motor is more than heartening; it is riveting. Almost certainly one of the best business books of the year.&rdquo; &mdash;H. W. Brands, professor of history at the University of Texas at Austin, and author of Traitor to His Class and The First American&ldquo;This&#160;superbly reported book is not just about cars. It is an authoritative and inspiring account&#160;of&#160;leadership, management, corporate culture, and the prospects for American manufacturing.&rdquo; &mdash;John Taylor, author of Storming the Magic Kingdom

Alan Mulally and the Fight to Save Ford Motor Company

American Icon

Sozialbegleitung von psychisch Erkrankten

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