Behavioral Finance in Investment Decisions: Evidence from India

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"The book presents procedures for making statistical inferences on the basis of the classical linear statistical model, and discusses the various properties of those procedures. Supporting material on matrix algebra and statistical distributions is interspersed with a discussion of relevant inferential procedures and their properties. The coverage ranges from MS-level to advanced researcher. In particular, the material in chapters 6-7 is not covered in an approachable manner in any other books, and greatly generalizes the traditional normal-based linear regression model to the elliptical distributions, thus greatly elucidating the advanced reader on just how far this class of models can be extended. Refreshingly, the material also goes beyond the classical 20th century coverage to include some 21st century topics like microarray (big) data analysis, and control of false discovery rates in large scale experiments…From the point of view of an advanced instructor and researcher on the subject, I very strongly recommend publication…Note that…this book provides the coverage of 3 books, hence the title purporting to provide a ‘unified approach’ (of 3 related subjects) is indeed accurate."~Alex Trindade, Texas Tech University"The book is very well written, with exceptional attention to details. It provides detailed derivations or proofs of almost all the results, and offers in-depth coverage of the topics discussed. Some of these materials (e.g., spherical/elliptical distributions) are hard to find from other sources. Anyone who is interested in linear models should benefit from reading this book and find it especially useful for a thorough understanding of the linear-model theory in a unified framework... The book is a delight to read."~Huaiqing Wu, Iowa State University"This book is useful in two ways: an excellent text book for a graduate level linear models course, and for those who want to learn linear mod

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"The book examines three aspects of the cognitive and interactive aspects of information retrieval: concepts, processes and techniques. … The editors have written an introductory chapter outlining the themes of the book and a concluding summary which ties together the individual paper and points the way for future research. … To librarians in need of greater understanding of the knowledge needs and knowledge behaviour of our clients … this book could well supply some insights." (The Australian Library Journal, February, 2007)

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"Perloff's book is one of the few comprehensive analyses of this area, which is becoming an established subfield of political science."&#8212;CHOICE"...a masterful book examining political communication in America from the vantage points of social scientific and mass communication perspectives....The book is organized in a thoughtful and helpful way, incorporating historical and rhetorical perspectives as well. These vantage points are applied in varying ways throughout the book in such a skillful manner that it is hard to know where one ends and another begins. The book is written in a very lively and engaging manner and will likely find a wide audience."&#8212;International Journal of Public Opinion Research"This clearly written introductory text in political communication draws on the literatures of communication, rhetoric, and political science to provide an overview of mass media and government, the theories and effects of political communication, and communication in presidential elections. In three parts and 23 chapters, Perloff moves from the early history of the press and presidency, through such topics as covering the presidency and presidential rhetoric to Congress and the media..."&#8212;Public Opinion Quarterly"Perloff's Political Communication provides an impressive overview of the broad range of issues that concern political communication scholars, teachers, and students. Its thorough examination of the role of communication in politics incorporates public and mediated communication, at national and local levels, and in the campaign and the governing process. This book will be an asset on every researcher's bookshelf and for every teacher and student in the classroom."&#8212;Lynda Lee KaidDirector, Political Communication Center, University of Oklahoma"Political Communication is a must read for serious students of political communication....a superb political communication text....The reading of this book will no doubt result in lively classroom discussions. Students of political communication will benefit from this comprehensive and well-written text."&#8212;Dennis F. KinseyS.I. Newhouse School of Public Communications, Syracuse University"Richard Perloff has set a rich agenda for the students of political communication. The chapters of Political Communication: Politics, Press, and Public in America, span the full scope of this area, everything from the rhetoric of presidents to the history of presidential engagement with the press, and the agenda-setting role of the mass media in the formation of public opinion. Other topics engaged by the multiple perspectives of this book are political debates, congress and the media, political marketing and advertising, the events and consequences of the presidential election year, and the classic foundations of political communication in the study of propaganda and elections. Although Political Communication parallels the accumulated research in its emphasis on the national political process, local politics is not ignored. This intriguing blend of material brought together by Perloff will interest students in journalism and mass communication, speech, and political science."&#8212;Maxwell McCombsUniversity of Texas, Austin

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Behavioral Finance in Investment Decisions: Evidence from India

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