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Hispanic Marketing

A Novel

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Anpassung der Marketingstrategie für die Gesundheits- und Medizintechnik AG. Investitionen in C-Level-Marketing zur Stärkung der Wettbewerbsfähigkeit

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&#9733; "Blending memoir and nonfiction with deep ruminations on what constitutes an artist, Roth presents parallels between her life as an illustrator and the life of an Australian bowerbird. . . . introspective readers will be satisfied by the reflective nature of the text and the behind-the-scenes look at dual artistic processes.&#160; Roth persuasively argues that "all artists&hellip;seek praise," and this ambitious hybrid demands to be seen." &mdash;Kirkus Reviews, Starred Review  &#9733; "Part picture-book memoir and part informational text, this fanciful ode to the creative process and the colorful courtship practices of bowerbirds will delight budding artists and bird-lovers alike. . . . The author-illustrator dives deep into how and why she makes her crafting decisions, presenting the artist's process as a fluid endeavor, equal parts cerebral and mechanical. The jewel-toned and textured collage illustrations, filled with paper cuttings as well as found objects, further demonstrate the complexity and ingenuity that each masterpiece entails. Roth and a feathered friend are featured side by side throughout the vibrant pages, and readers will want to jump in alongside them."&mdash;Booklist, Starred Review "There's plenty of meta fun here. . . . Nature lovers and bud-ding artists are sure to be inspired."&mdash;The Horn Book "In this cheerfully offbeat tale, Roth compares her work as a collage artist to the magpie creativity of male bowerbirds, [and] gives young readers an honest look at the creative process that slyly undermines the notion that vaunted human activities are unique. Rich cut-paper collages studded with gems, sparkly pipe cleaners, feathers, and paper ephemera depict artist and bird at work."&mdash;Publishers Weekly  &#9733;"Roth's writing is simple, direct, and inspirational. . . . The book's collages fly off the pages with color and energy, and the strands of Roth's artfully disheveled hair even resemble feathers. . . . This vibrant book will work well as a read-aloud in a group setting and as a springboard/introduction for creative-thinking and creative-art sessions."&mdash;School Library Journal, Starred Review  "The well-known picture-book author and artist takes a quirky look at her own work and some natural history as she compares her collage creating to the male bowerbird&rsquo;s construction of elaborate bowers. . . . Budding artists may be inspired by the inviting maker scenes, while young naturalists will want to hear more about these and other artistic animal creations."&mdash;Bulletin of the Center for Children's Books

Bowerbirds and Me

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Praise for From Holmes to Sherlock:

One of the Washington Post’s 50 notable works of nonfiction in 2017, a Crime Lady best book of the year, and one of Ashwin Sanghi’s 5 favorite books of the year (Deccan Herald)

A Publishers Weekly Top 10 in Essays & Literary Criticism for fall 2017

“If you love Sherlock Holmes, you’ll love this book . . . Mattias Bostrom’s From Holmes to Sherlock is the best account of Baker Street mania ever written. Really . . . what Bostrom has accomplished supremely well is to relate, as his subtitle proclaims, ‘the story of the men and women who created an icon.’ In effect, he shows us how Sherlock Holmes enchanted the world.”—Michael Dirda, Washington Post

“A timely overview of the great detective’s actual genesis and multiple transformation as a mass cultural icon . . . Riveting . . . Boström has expertly unearthed entertaining instances of the sleuth’s diverse appearances in all media, throughout the world . . . [A] wonderfully entertaining history.”—Michael Saler, Wall Street Journal

“From Holmes to Sherlock celebrates the versatility of one of fiction’s most beloved characters . . . terrific . . . Mattias Boström has written a necessary addition to any Baker Street library.”—Steve Donoghue, Christian Science Monitor

“For Sherlock Holmes buffs, there’s a new book I imagine is indispensable . . . Boström’s achievement is staggering and endearingly gossipy. It’s like eating popcorn and you learn a whole lot of cool stuff along the way.”—Nicholas Meyer

“Mattias Boström has done the impossible—encapsulated the journey of Sherlock Holmes from international literary superstar to modern day television hero. Meticulous, charming and, best of all, adoring of the original.”—Lyndsay Faye, author of The Whole Art of Detection

“Just when you think you’ve read every great book about the history of Doyle and Holmes, Mattias Boström reveals startling new layers to the famous adventures of the greatest detective of all time. Written with skill, wit, and unmatched expertise, From Holmes to Sherlock is the new standard in the complete history of not only the original Doyle stories, but literally every adaptation, too.”—Ryan Britt, author of Luke Skywalker Can't Read

“A breathtakingly comprehensive study of a literary phenomenon . . . Mattias Boström has given us an epic narrative that despite its length and sheer poundage in paperback is unputdownable. Bravo.”—New York Journal of Books

“One of my favorite books of the year . . . you will enjoy Boström's book enormously. It's a delight to read, narrative history paced like a suspense novel . . . What I loved most about From Holmes to Sherlock is that you don't have to be a Sherlock Holmes expert to enjoy it.”—Sarah Weinman, Crime Lady

“Boström, a Swedish master of Sherlockiana, whose writings during some thirty years of research is uncontestedly award-winning, reveals how each generation has a different slant, perhaps more nuanced, on the great detective.”—Decatur Daily

“Even the most assiduous Sherlockian can admit that the endless reinvention and lasting pop-cultural impact of Sir Arthur Conan Doyle's creation was not necessarily elementary. As a study in Sherlock, the case of the big business of public frenzies, literary estates and endless adaptations finally gets solved.”—Globe & Mail (Toronto), “gifts for every type of book lover on your list”

“A fascinating tale that brings together everything you thought you knew about Sherlock Holmes, and then some . . . both a work of deep scholarship and a disarmingly racy read.”—Sydney Morning Herald (Australia)

“Boström provides a unique approach to the history of the Sherlock Holmes phenomenon that had me turning all 500 pages of this tome with interest.”—Steve Steinbock, Ellery Queen Mystery Magazine, 5 stars

“Conan Doyle’s building of the character has never been better told, and the peregrinations of the copyrights down through the years form virtually a novel in itself.”—Nick Murray, Financial Advisor, “books of the year 2017”

“[Boström] comes up with some intriguing and fresh details . . . The canon of critical and biographical material on Holmes and Doyle is massive, of course, but even so, this latest entry makes a significant contribution to our understanding of how a bloodhound called Sherlock took over the world. ”—Booklist (starred review)

“A remarkable tour of Sherlock facts and myths . . . Bostrom's lively narration makes this hefty book feel just as fun as the original detective adventures. It is detailed but never boring, and is probably the only book over 200 pages that I have read in one sitting (do or do not try this at home).”—Politics and Prose

“Entertaining, enlightening . . . Each chapter is short, written in a punchy, eavesdropping style, so that even if you don’t know the protagonists, their battles, failures and successes read like mini-mysteries . . . The chapters here are like a bag of salted peanuts—you can’t stop at one.”—Winnipeg Free Press

“A spirited account of how Sherlock became a household name . . . Boström's weaving of the Holmes story into the larger one of popular culture and the mass-entertainment industry is the best part of this very good book. For fans of literature, film history, and Conan Doyle alike, a fine complement to the best works of Sherlock-iana.”—Kirkus Reviews

“Boström’s important and entertaining book should be read by all Holmes fans.”—Randall Stock, Best of Sherlock, 2017 best books about Holmes & Conan Doyle

“A fascinating treatment of Doyle’s creation of Holmes and the way in which it became such a popular culture juggernaut, sometimes in spite of Doyle’s descendants.”—Max Allan Collins

“Boström has succeeded masterfully in doing something no one has hitherto dared try: telling the whole Sherlock Holmes 'story.' It is an extraordinary tale.”—Nicholas Utechin, editor of the Sherlock Holmes Journal, 1976-2006

“When next asked why you so love Sherlock Holmes, hand your interrogator a copy of this work.”—Steven Rothman, Baker Street Journal

“Absolutely outstanding . . . and unlikely ever to be surpassed in depth, scope, dedication, intelligent enthusiasm, readability and all the qualities that make a book worthwhile is Mattias Boström’s masterpiece From Holmes to Sherlock.”—Roger Johnson, Sherlock Holmes Journal

"This ambitious work charting the history of Sherlock Holmes and Sherlockiana in all of its guises is the most important book on the Sherlockian bookshelf in the past several years. Mattias's research is impressive as is his breadth of knowledge.”—Mark Alberstat, editor of Canadian Holmes

“Superb! I am deeply in awe of Mr Boström’s comprehensive research, his meticulous selection and his enticing presentation. Mattias Boström is one of a select group of really important Holmesian/Doylean scholars.”—Roger Johnson, editor of the Sherlock Holmes Journal, coauthor of the Sherlock Holmes Miscellany

“From Holmes to Sherlock will be one of the four or five most important books among the scores of nonfiction volumes about Sherlock Holmes, and it’s easy and entertaining reading as well.”—Christopher Redmond, editor of Sherlockian.net

“ [From Holmes to Sherlock] explores the world’s continuing fascination with fiction’s leading detective hero. The informal, accessible style of Gallagher’s translation makes for an easy, if lengthy, read.”—Publishers Weekly

“In brief, novelistic chapters, Boström supplies a well-researched, chronological approach to the history. To be enjoyed by Sherlockians everywhere, this title makes it clear that Holmes's story is far from over.”—Library Journal 

“ [A] unique, incredibly ambitious and wide-ranging volume  . . . While it reads like a work of fiction, almost a literary mystery, it is a rich tapestry, filled with real-world heroes and villains . . . I can’t recommend this book highly enough . . . A must-read for anyone with an interest in the character, the history or the fandom surrounding him.”—Canadian Holmes

“Well written and recommended.”—Peter E. Blau, Scuttlebutt newsletter

“[An] excellent book.”—Sherlock Holmes Society of London newsletter

“One of the most original and needed Sherlockian books to appear for some years . . . Probably the most interesting book on the world of Sherlockiana to emerge in the 21st century.”—Alistair Duncan, Doyleockian

“No Sherlockian year in review will be complete this year without mention of this book.  I've said it before, and I'll say it again: this book should be in every Sherlockian collection.”—Interesting though Elementary

“Mattias Boström . . . [has] written a book about Sherlock Holmes that is head and shoulders above anything we’ve seen lately . . . with a style and grace that leaves one nearly speechless.”—Timothy J. Johnson, Curator of Special Collections and Rare Books, E. W. McDiarmid Curator of the Sherlock Holmes Collections

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