Product Strategy for High Technology Companies
Autor:
McGraw-Hill
Verlag:
McGraw-Hill
Sprache:
English
This work demonstrates how to formulate product strategies that lead to successful products. It covers areas in which high-tech companies should consider developing their strategies, including timing, technological change, globalization, product differentiation, cost and price, contingency planning and marketing and financial considerations.
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ISBN
978-0-071-36246-7
EAN
9780071362467
Erscheinungsjahr
10/16/2000
Edition
2. A.
Verlag
McGraw-Hill
Author
McGrath, Michael
Sprache
English
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