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&ldquo;I&rsquo;ve been waiting twenty years for this book! Converted explores how to use data the right way to win customers&rsquo; hearts. This book is simply a must read.&rdquo; &mdash;Martin Lindstrom, New York Times bestselling author of Buyology and Small Data &#160; &ldquo;A wonderful guidebook on building profitable customer relationships. Whether you&rsquo;re just getting started or consider yourself an experienced practitioner, this book is invaluable.&rdquo; &mdash;Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania.  &ldquo;The most useful field guide ever written on how to drive desirable customer behavior online.&rdquo; &mdash;Jay Baer, New York Times bestselling author of Youtility &#160; &ldquo;Now more than ever, putting the customer first and at the center of everything is a must. Neil offers real-world examples and tangible ways to better understand your customers, create a culture around them, and empower employees to make great decisions.&rdquo; &mdash;Aimee Johnson, chief marketing officer, Zillow Group &#160; &ldquo;Not just another vague invocation of &lsquo;digital transformation&rsquo;&mdash;Converted explains how to make better marketing business decisions. Essential reading for anyone seeking returns from their growing investments in their data.&rdquo; &mdash;Frank V. Cespedes, Harvard Business School, author of Sales Management That Works &#160; &ldquo;A must read for anyone who wants an impressive combination of practical advice and vision.&rdquo; &mdash;Michael Clarke, director of product management, Shopify

The Data-Driven Way to Win Customers' Hearts

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Cleopatra

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