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&ldquo;Beautifully written and extremely smart.&#160;Doing Good Better&#160;should be required reading for anyone&#160;interested in making the world better.&rdquo;&mdash;Steven D. Levitt,&#160;#1&#160;New York Times&#160;bestselling co-author of&#160;Freakonomics&#160;and&#160;When to Rob a Bank&#160;&ldquo;This is the most valuable guide to charitable giving ever published. Even readers who disagree with MacAskill&rsquo;s conclusions about the value of particular charitable donations will make smarter decisions by learning from his analysis.&rdquo;&mdash;Paul Brest, co-director, Stanford Center on Philanthropy and Civil Society and former president, William and Flora Hewlett Foundation&#160;&#160;"A straightforward guide to help anyone make the largest possible difference in the lives of others."&#160;&mdash;Sue Desmond-Hellman, CEO of the Gates Foundation"We research hotels and headphones and sushi bars&mdash;but not charities. That is lunacy. And in this powerful and persuasive book, William MacAskill shows us how much we stand to gain from a little bit of thoughtfulness: The same donation could do hundreds of times more good if given to the most effective charities, rather than the least"&mdash;Dan Heath,&#160;co-author of the&#160;New York Times&#160;bestsellers&#160;Made to Stick,&#160;Switch, and&#160;Decisive&#160;&ldquo;Effective altruism&mdash;efforts that actually help people rather than making you feel good or helping you show off&mdash;is one of the great new ideas of the twenty-first century.&#160;Doing Good Better&#160;is the definitive guide to this exciting new movement.&rdquo;&mdash;Steven Pinker, Johnstone Family Professor of Psychology at Harvard University and author of&#160;The Better Angels of Our Nature&#160;&ldquo;Doing Good Better&#160;is a superb achievement. This must-read book will lead people to change their careers, their lives, and the world, for the better.&rdquo;&mdash;Peter Singer,&#160;Ira W. DeCamp Professor of Bioethics at Princeton University, author of&#160;Animal Liberation&#160;and&#160;The Most Good You Can Do&#160;&#160;&#160;&ldquo;Doing Good Better&#160;is a must-read for anyone with both a heart and a brain. MacAskill demolishes the lazy myths of nothing-you-can-do-ism and demonstrates the power of asking the right questions. This is an important book. It's also surprisingly fun. Figuring out what really helps people is a challenging scientific puzzle, and these pages are full of unexpected twists&mdash;enlightening and invigorating.&rdquo;&mdash;Joshua Greene, director of Harvard's Moral Cognition Lab, author of&#160;Moral Tribes&#160;&#160;&ldquo;Humanity currently spends more money on cigarette ads than on making sure that we&#160;as a species&#160;survive this century. We've got our priorities all wrong, and we need effective altruism to right them.&#160;If you want to make a real difference on the&#160;biggest issues of our time, you need to read&#160;Doing Good Better.&rdquo;&mdash;&#160;Jaan Tallinn, cofounder, Skype and Kazaa&#160;&#160;&ldquo;Doing Good Better&#160;has rare combination of strikingly original ideas, effortless clarity of delivery, and a thoroughgoing practicality that leaves the reader inspired to get out of their chair and take on the world. Humanity faces some big challenges in the 21st century; this is a much-needed manifesto for social change, and Will MacAskill is the ideal ambassador.&rdquo;&mdash;Eric Drexler, founder of nanotechnology and author of&#160;Engines of Creation&#160;&ldquo;MacAskill tackles a monumental question: how can we make the biggest difference for the greatest number of people? His answer is a grand vision to make giving, volunteering, spending, and working more worthwhile.&rdquo;&mdash;Adam Grant,&#160;New York Times&#160;bestselling author of&#160;Give and Take&#160;&#160;&ldquo;Are you interested in giving away money more effectively? &#160;This is the very best book on how to do that.&rdquo;&#160;&mdash;Tyler Cowen,&#160;Holbert C. Harris Professor of Economics at George Mason University and author of&#160;Average is Over&#160;&#160;&ldquo;I wish I'd had this structure and insights twenty years ago!&rdquo;&mdash;Caroline Fiennes, Director, Giving Evidence

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Lakes and Watersheds in the Sierra Nevada of California

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