Taylor & Francis

Taylor & Francis

English

"Joe is a gifted photographer, a world-class communicator, and I’ve yet to meet anyone better at teaching food photography than Joe, and this book raises the bar for any book like it. There are insights, tricks, and techniques that you only learn from a lifetime behind the lens, and Joe shares them so openly with us. Every page brings another insight, another tip, and another reason to smile. Food photography is an art. A craft. And having the opportunity to learn it from one of the very best is truly a treat, and what Joe has done with this book is remarkable. You’ll be able to take his techniques and start taking the types of food photography shots you’ve always dreamed of. If I had to come up with one word to describe this book, no doubt it would be ‘delicious!’ Highly recommended for anyone who wants to take their food photography to the next level."—Scott Kelby, Editor & Publisher, Photoshop User Magazine; Director of Education, KelbyOne, Inc. "This book is an excellent resource, particularly for those interested in pursuing a career as a commercial food photographer in the advertising industry. The author has a wealth of knowledge and experience which present as a smorgasbord of tips, tricks and techniques to help you to make the most of your images. He also shares detailed insights into food photography teams, individual roles and how a commercial shoot takes shape." —Fran Flynn, Food Photographer, Designer, Author & Educator "The perfect food photography instructional book from a professional in the field. The exceptional visuals of food and tools used within the profession will improve the quality of food imagery for photographers and bloggers instantly." —Amy Brooks Horn, Senior Lecturer of Photography, Northern Arizona University