'From my reading of the manuscript, I could go on and on about its strengths. I find no weaknesses.' - John A Marino

'This is one of the best manuscripts I have read for a long time and I would not want to change it in any way.' - John A Davis

An Early Modern History

Human Nature in Rural Tuscany

Policy and Politics

Public Health

Understanding Drama

In The Spirit (Holiday Together, #2)

Gilded Age Richmond: Gaiety, Greed & Lost Cause Mania

Hamburger Lesehefte Plus Königs Materialien

Der Sandmann von E. T. A. Hoffmann (Textausgabe)

'Hats off to Mark Sherrington for being the 21st century evangelist for truly great marketing!' - Hirotaka Takeuchi, Dean, Graduate School of International Corporate Strategy, Hitotsubashi University, Tokyo

'Mark Sherrington has done it all - big corporate assignments at home and abroad, and joint founder of one of the world's most exciting marketing consultancy companies. Here is his book about how to do it based on how he's done it - a mind-expanding read and the kind of practical guide to great marketing that you've been looking for.' - Andrew Seth, former CEO of Lever Brothers, and Chairman of Added Value

'This book is a must read for both senior and junior executives who are seeking growth...In too many businesses marketing is not seen as the driving force of growth. This is a missed opportunity for both the business and the marketing function. Many of the insights and learnings in the book have been used in my business, with Mark's help, with strong success and excellent results. I hope my competitors don't read it.' - Keith Weed, Chairman, Lever Faberge

'Added Value does what it says on the packet. At last, a practical guide for Marketing in the 21st century. Few people can match Mark's blend of commercial experience and creative intellect and even fewer can describe how to make a company marketing-led in such a simple but profound way. Read and apply: you'll find your organisation stronger for it.' - Martin Glenn, President, Walkers Snacks Ltd

'A great read. Mark Sherrington comes alive from the page! It's not only loaded with practical approaches to marketing and some fascinating case studies, but is interwoven with Sherrington's unique ability to inspire by seeing business opportunity from a different perspective...A brilliant book and a must read not only for any marketing professional, but for anyone who wants to add value to their business.' - Alan McWalter, former Marketing Director of Marks & Spencer
Based on his unique perspective from leading one of the world's top marketing consultancies, Mark Sherrington has crafted a book that will inform and inspire marketers regardless of their background or experience. Added Value is the best kind of business book - creative, well reasoned, and practical. The 5 I's process that is outlined will unquestionably make you a better and more successful marketer.' - Professor Kevin Lane Keller, Amos Tuck School of Business, Dartmouth College

'I loved this book and would recommend it to anyone who's interested in strategy. I particularly recommend it for any advertising planners, because it looks at the entire marketing discipline and its role for businesses. It cleverly debunks many of the myths we hear about marketing and...talks a great deal of common sense and covers key issues, such as innovation. It also discusses impact, return on investment and measurement in an interesting way. It talks about the importance of ideas, looks at insight and clarifies where research can help - and when it hinders. And it wraps all this up in a fascinating way with some good analogies and real-life examples.' - John Wood, Managing Director, bds beechwood, Marketing

'...this is a highly readable, engaging and practical book about real marketing and what it can achieve in successful growth for a wide range of businesses. Mark Sherrington writes with the wit and wisdom of someone who has been there, done that, consulted on it, made the mistakes and lived to tell a good tale...packed with examples and anecdotes...an excellent practitioner-based book for those interested in marketing and company growth...Mr Sherrington has a gift for simplifying complexity and jargon. His summaries of 'The Stuff That Gets in The Way' at the end of each chapter are a particular triumph. So many great ideas get blocked by corporate politics and lack of determined implementation. It is refreshing to have this practical and wise perspective here - and indeed throughout the book.' - Rita Clifton, Chairman of Interbrand, The Financial Times

'Sherrington reveals where to look for innovation and, importantly, how to realise when you've found it...It doesn't matter what industry or sector you operate in, strategy encounters the same problems. Sherrington offers ways of doing things differently, using examples from his own experience. Each page contains gems. An inspiring read, written with flair and humour.' - Marketing Business

The Alchemy of Brand-Led Growth

Added Value

Regional human crematorium and private multi-confessional cemetery in Timis county, Romania

A modern burial concept for Romania - From vision to concrete

An Appalachian Childhood

Tommy Mack

A Biographical Register

Benedictine Monks at the University of Paris, A.D. 1229-1500

The Counter-Revolution in France 1787-1830

Sonntage, und ihre erotische Seite der Entspannung, auf der Couch

Lazy Sunday - Genieße hüllenlos die Ruhe (Wandkalender 2025 DIN A4 quer), CALVENDO Monatskalender

The perfect stocking filler for book lovers this Christmas

Gifts

Using Feasible and Non-Feasible Active Set Methods

Model Predictive Control of Wheeled Mobile Robots

A totally perfect, feel-good romantic comedy

The New Me

Schönheit und Erotik aus den verschiedensten europäischen Ländern

Erotische Portraits aus Europa (Wandkalender 2025 DIN A4 quer), CALVENDO Monatskalender

A Framework for Practice

The Advanced Practitioner

Statistical Modelling

Silvicultural Tools for Managing Pinus Occidentalis, Sw

Sueños de Cabra

2. kötet / Eskü

7 év után

Repair Of Heat-Damaged One-Way Reinforced Concrete Slabs Using Fibrous Composite Materials

Repair Of Heat-Damaged RC Slabs Using Fibrous Composite Materials

Capacity and Autonomy

An Introduction to Modern Social and Political Thought

Mastering Team Leadership

Perspectives in Psychology

"This book takes us into uncharted terrain – exploring embodiment, what it means to ‘optimise human potential’, ‘the body-brain-environment person’. It challenges readers to learn, in a cautious, reflexive way, about how a scholarly marriage of the social and biological sciences can reshape what we know about education. An impressive tour de force by Deborah Youdell and Martin Lindley that displays their extraordinary encyclopaedic knowledge and imaginative rendering of biosocial education as a new field of research. The book brings readers to the forefront of contemporary thinking about what it is to be human and to learn."
Professor Madeleine Arnot, University of Cambridge, UK.
　
"This book responds to the urgent need for a new vocabulary of the biosocial: emerging in the complex and manifold encounters between a historically situated, critical-affirmative sociology and the new biosciences. Without this new biosocial approach educators, policymakers, and interdisciplinary researchers will find themselves increasingly at loss in their decision-making for future educational policies, practices or research endeavors."
Hillevi Lenz Taguchi, Professor of Education and Child and Youth Studies in the Department of Child and Youth Studies at Stockholm University, Sweden.

The Social and Biological Entanglements of Learning

Biosocial Education

Problemy swobodnogo wremeni

Swobodnoe wremq kak rezul'tat i stimul trudowoj deqtel'nosti

Arte Para Niños, El

Gumanist-mirotworec

Shejh Dzhamaluddin Gazi-Kumuhskij

A Systemic Vision of the Beliefs

Mathematic and Semiotic Theory of Ideological Systems

A History of Religious and Social Reform, 1920-1968

Guatemala's Catholic Revolution

Human Nature in Rural Tuscany

Autor:

Verlag:

Sprache:

CHF 71.00

Bewertungen