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"Clear, useful and refreshingly honest, this is a practical manual on how modern marketing actually works. Buy a copy for everyone on your team."&mdash;Seth Godin, author of This Is Marketing  "A lucid and engaging playbook on why &ldquo;brand&rdquo; is the most fundamental, human, and engaging element of any great venture--why it&rsquo;s the business DNA, and not just the representation of it. Obsessed keeps you anchored to the raison d'etre!"&mdash;David Bell, co-founder and president of Idea Farm Ventures"I look to invest in companies with promising new models, and a focus on brand that starts with a true understanding of the consumer. Emily Heyward's book is a fascinating look into how branding really works, and why it matters."&mdash;Kirsten Green, founding partner of Forerunner Ventures "We&rsquo;re all prey to our obsessions. (Yes, even you). Ready to find out why? This book will show you."&mdash;Sally Hogshead,&#160;author of&#160;How the World Sees You&#160;and&#160;Fascinate&#160;&#160;"When we started Casper, our brand strategy affected every decision&mdash;and in this book, Emily Heyward shows you how. Anyone starting a company should read this."&mdash;Philip Krim, co-founder and CEO of Casper"The startup landscape is always shifting, but across every category we're looking to invest in people who understand the power of brand. This book, with Emily&rsquo;s valuable advice, is essential for getting it right."&mdash;Ben Lerer, managing partner at Lerer Hippeau and CEO of Group Nine Media&ldquo;Obsessed&#160;is a clear, informed blueprint founders and marketers can use to craft a resilient brand&mdash;one that will not only break new ground, but inspire an unforgettable customer connection.&rdquo;&mdash;Nir Eyal, author of Hooked and Indistractable&ldquo;Nobody understands the development of modern brands better than Emily Heyward.&rdquo;&mdash;Scott Belsky, founder of Behance and author of The Messy Middle  "Heyward has written a thought-provoking book on the concept of brand&#160;. . .&#160;At once imaginative and pragmatic, this will appeal to those who regard branding as a sometimes daunting task."&mdash;Library Journal "Zesty debut . . .This breezy, insightful guide to understanding what customers actually want, and building a brand to meet that need, is an encouraging thumbs-up to start-up hopefuls."&mdash;Publishers Weekly

Building a Brand People Love from Day One

Obsessed

Mindfulness en el aula : 12-18 años

Beschäftigungsbuch zum Basteln und Spielen mit Papier für Kinder ab 4

Mister O'Lui - Basteln & Spielen

Abrar Alvi's Journey

Ten Years with Guru Dutt

Sanhinga

A Literal Translation of the Gospel According to St. Matthew

Developing Culturally and Developmentally Appropriate Early STEM Learning Experiences

Das Naturrecht bei Joseph Ratzinger / Benedikt XVI.

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