Taylor and Francis

Taylor and Francis

English

This book presents a highly informative, contemporary and accessible text on Design Management, an essential resource for students of design, marketing and management. Rachel Cooper, Professor of Design Management, Lancaster University, UK. Design Management is a treasure trove of ideas for combining design, creativity, and marketing management. Sotiris Lalaounis has brought together an exquisite blend of examples, plans, and principles that highlight and demonstrate the key role of design in successful product and service offerings. The result will stimulate and inspire both designers and marketers. Russell Belk, York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Canada. In this book Sotiris Lalaounishas made a very welcome contribution to the still too rare literature about the management of design. It is a well-crafted and easy to read book that draws upon relevant theory to explain what designers do, and the value that they bring to organisations. The chapters cover the main issues that non-designers will need to understand in order to use design effectively in their own work. Each chapter contains a critical reflection on the issues raised in the chapter by experts in the field. This book will be useful to business and management students and managers alike. Alison Rieple, Professor of Strategic Management, University of Westminster, London, UK.