Inside Marketing
Practices, Ideologies, Devices
Autor:
Oxford Academic
Verlag:
Oxford Academic
Sprache:
English
Critical knowledge of marketing has profited enormously from the new dialogue between business school academics and scholars across the rest of the academy. Inside Marketing is the best interdisciplinary collaboration of this type that I have read; the book is filled with trenchant and original insights from some of the world's sharpest critics of marketing.
CHF 206.00
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Untertitel
Practices, Ideologies, Devices
ISBN
978-0-199-57674-6
EAN
9780199576746
Erscheinungsjahr
2/24/2011
Verlag
Oxford Academic
Sprache
English
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