Taylor and Francis

Taylor and Francis

English

'This book highlights one of the most important trends in understanding consumer behavior, and from some of the leading international scholars in the field. They explore the concept of consumer behavior analysis from different perspectives, this is a must read if you want to truly understand consumer behavior.' - Sir Cary Cooper, CBE, 50th Anniversary Professor of Organizational Psychologyand Health at Manchester Business School, University of Manchester, UKandPresident of the British Academy of Management 'I highly recommend this book to academics, researchers, organizational leaders and policy makers whose goals are to predict and influence consumer behavior. Most consumer research disregards the effect of the consumer setting on behavior and is often not grounded in empirically demonstrated principles. Fortunately, emerging ideas offered by Foxall et al. lay substantial groundwork for an advanced analysis of consumer behavior with workable implications for changing consumptive behaviors.' - Ramona Houmanfar, Editor of the Journal of Organizational Behavior Management and Associate Professor & Director, The University of Nevada, USA 'This book presents a comprehensive coverage of consumer behavior analysis. It will introduce behaviour analysts to how the science of behavior can be applied in this area and to the Behavioral Perspective model of consumer choice (BPM). Among the many topics it offers an excellent and readable introduction to operant behavioral economics and how this can be applied to consumer behavior. The writing is supported throughout by examples from the research and it addresses the application of laboratory research findings to consumer behavior. It will be useful book and I recommend it.' - T. Mary Foster, Professor, University of Waikato, New Zealand 'Store choice, in-store behaviour, on-line; preferences and decision-making; experimental analysis, ethnographics, consumers as inforagers, symbolic consumption, brand performance; corporate responses and consumer heterophenomenology; with gambling and corruption adding additional intrigues. This book is an insightful, well-crafted and highly topical resource, edited by one of the leading authorities on consumer behaviour… not to be missed!' - Sally Dibb, Professor, The Open University, UK