On The Origins of Self-Service
Autor:
Taylor and Francis
Verlag:
Taylor and Francis
Sprache:
English
'Franck Cochoy is one of the most theoretically adept scholars working in marketing and consumer research at the moment. This book is a major contribution to the history of marketing theory and practice. It demands attention.' - Mark Tadajewski,Professor, Durham University, UK
"...the wealth of bibliographical references places it well within historiographic research, of which it constitutes a significant advance.."- Emanuela Scarpellini, Università degli Studi di Milano, Milano, Italy.
CHF 276.00
Preise inkl. MwSt. und Versandkosten (portofrei ab CHF 40.00)
ISBN
978-1-138-90249-7
EAN
9781138902497
Erscheinungsjahr
8/11/2015
Verlag
Taylor and Francis
Author
Cochoy Franck
Sprache
English
Taylor and Francis weitere Bücher
Bewertungen
0 Bewertungen
Anmeldung erforderlich