Sports Marketing
A Practical Approach
Autor:
Routledge
Verlag:
Routledge
Sprache:
English
"Sports Marketing: A Practical Approach is extremely informative and interesting as it reflects on aspects of strategy, gate revenue, sport media, and sponsorship... Overall, this book is very practical and contains a wealth of insights... The book would be a valuable asset for students who plan to work in the sports industry and would be outstanding material for an undergraduate or graduate course in sport marketing or sport sponsorship."— Wonyul Bae, Ithaca College, USA, International Journal of Sport Communication
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Untertitel
A Practical Approach
ISBN
978-0-415-63047-4
EAN
9780415630474
Erscheinungsjahr
2/6/2015
Verlag
Routledge
Author
Degaris, Larry
Sprache
English
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