Video Game Marketing
A Student Textbook
Autor:
Taylor and Francis
Verlag:
Taylor and Francis
Sprache:
English
‘The divide between videogame marketing and videogame development has stood cavernous. In this text, Zackariasson and Dymek simultaneously forge new connections between these worlds and bridge gaps between games as art and games as business. In doing so, the book contributes significantly to our understanding of games and videogames as cultural products rather than simply "toys" or software sold for entertainment. Videogames are serious business.’ - Casey O’Donnell, Associate Professor in the Department of Media and Information, Michigan State University, USA
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Untertitel
A Student Textbook
ISBN
978-1-138-81227-7
EAN
9781138812277
Erscheinungsjahr
9/30/2016
Verlag
Taylor and Francis
Author
Zackariasson, Peter;Dymek Mikolaj
Sprache
English
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