Inclusive Branding
The Why and How of a Holistic Approach to Brands
Autor:
Palgrave Macmillan UK
Verlag:
Palgrave Macmillan UK
Sprache:
English
'Well designed, easy to use and proves it point with real-life studies ... we tested it (the approach) and found it delivered strong results, quickly.' - Marketing
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Untertitel
The Why and How of a Holistic Approach to Brands
ISBN
978-1-349-43015-4
EAN
9781349430154
Erscheinungsjahr
1/1/2002
Edition
Softcover reprint of the original 1st ed. 2002
Verlag
Palgrave Macmillan UK
Author
Ludlow, C.;Schmidt, Klaus
Sprache
English
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