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Frameworks for Market Strategy

European Edition

Autor:

Taylor and Francis

Verlag:

Taylor and Francis

Sprache:

English
"Noel Capon and Frank Go have written a highly comprehensive textbook on market strategy that will be of great use to students of marketing at every level, from undergraduate to MBA to executive programs. I particularly appreciate the treatment of current issues, such as customer relationship management systems and digital marketing, including the use of social media." George S. Yip, Imperial College Business School, UK

CHF 190.00

Preise inkl. MwSt. und Versandkosten (portofrei ab CHF 40.00)
Untertitel
European Edition
ISBN
978-1-138-88919-4
EAN
9781138889194
Erscheinungsjahr
12/13/2016
Verlag
Taylor and Francis
Author
Capon Noel;Go Frank
Sprache
English
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