Stanford University Press

Stanford University Press

English

"The central premise of Selling under the Swastika, a surprisingly rich and thought-provoking monograph, can be formulated very briefly: the consumer culture emerging in the German Federal Republic after the Second World War - an essential component of post-war economic growth - was deeply rotted in the practice of advertising that gained shape in the dark past of the Nazi era . . . Selling under the Swastika is [...] and indispensable read for those interested in the history of business and consumption in the Third Reich, the international resurrection of German breaks and the formation of a consumer society in the Federal Republic."