The Power of Information Networks
New Directions for Agenda Setting
Autor:
Routledge
Verlag:
Routledge
Sprache:
English
"Far from being outdated, Agenda Setting theory continues to help explain much of what we experience in a hyper-connected world. Guo and McCombs not only demonstrate that networks deepen the Agenda Setting effect, but also offer a multitude of novel perspectives from other scholars on this exciting new direction in media study." —Harlen Makemson, Elon University
"This innovative book is a valuable and original addition to the voluminous literature on agenda setting. It includes chapters on the theoretical and methodological foundations of this third level of agenda-setting research by two former students of Maxwell McCombs, as well as case studies using this new approach in political communication and public relations by a wide range of scholars from the U.S. and other countries. It is essential and thought-provoking reading for those interested in agenda-setting research."—David H. Weaver, Indiana University
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Untertitel
New Directions for Agenda Setting
ISBN
978-1-138-84775-0
EAN
9781138847750
Erscheinungsjahr
12/15/2015
Verlag
Routledge
Sprache
English
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