Green Marketing
A Case Study of the Sub-Industry in Turkey
Autor:
Palgrave Macmillan UK
Verlag:
Palgrave Macmillan UK
Sprache:
English
'Despite being pushed back in the agenda because of today's global financial crisis, the most critical topics of the 21st century will continue to be 'sustainable future', 'sustainable growth', 'inclusive growth', and 'green growth'. Ayca Can Kirgiz has written a significant book that sets light to 'green marketing', which is one of the supranational and regional companies' major competitive areas in the near future. Beyond being a critical topic in the management strategies of the companies, 'green marketing' is, at the same time, about social responsibility. The way for Turkey to protect its position among the G-20 countries in the 21st century is to adopt these topics as her primary agenda. I congratulate Ayca Can Kirgiz'
- Economist Prof. Dr. Kerem Alkin
CHF 71.00
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Untertitel
A Case Study of the Sub-Industry in Turkey
ISBN
978-1-137-53587-0
EAN
9781137535870
Erscheinungsjahr
10/29/2015
Edition
2016 edition
Verlag
Palgrave Macmillan UK
Author
Kirgiz, A.
Sprache
English
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