As Heard on TV: Popular Music in Advertising
Autor:
Taylor and Francis
Verlag:
Taylor and Francis
Sprache:
English
’The analysis of pros and cons, opportunities and problems, reciprocal functionality and disfunctionality of the relationship, are very articulated and balanced. This makes the book a crucial reference for further researches about music and advertising, as well as a model for studies of music placement in other media contexts.’ International Association for the Study of Popular Music (IASPM) ’Klein has made a significant and pioneering contribution when it comes to the production perspective related to television commercials in particular.’ MedieKultur 'Of all the academic books I have read this year, Bethany Klein's As Heard on TV, more than any other, has insinuated itself into my everyday conversations and overall consciousness: I have repeatedly found myself quoting information from the book as if I had known it for years, rather than discovering it a week ago.' Music, Sound and the Moving Image
CHF 86.00
Preise inkl. MwSt. und Versandkosten (portofrei ab CHF 40.00)
ISBN
978-1-409-40764-5
EAN
9781409407645
Erscheinungsjahr
4/28/2010
Verlag
Taylor and Francis
Author
Klein Bethany
Sprache
English
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